https://www.butterandeggroad.com/butter-and-egg-road daily 1.0 2021-03-13 https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/603c25b86822245313017dce/1614630066980/IMG_3598.jpg Butter and Egg Road - Strategy Putting practical insights to action, we work with our clients to translate unique growth opportunities into comprehensive business strategies and marketing campaigns, from ideation to execution and market launch. F&B Business Audits Product & Concept Development New Business Propositions Marketing Campaigns Placemaking Strategies https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/60425fc4e4a59d793289d9a4/1614962641214/Second+Course.jpg Butter and Egg Road - Innovation Bringing our clients into the wild – whether leading a custom insight journey or building a panel of emerging tastemakers – we offer an insider framework for today’s culinary & cultural landscape, unlocking trends and market undercurrents, brokering new business relationships and inspiring new thinking to drive new products, practices and possibilities. Insight Immersions Innovation Councils Strategic Ideation Cultural Landscape Analysis https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/603a51b1a3f9d81e971bf895/1614630076602/Hell%27s+Kitchen+Map.jpg Butter and Egg Road - Programming Tapping into our robust network of industry leaders and changemakers – chefs, operators, retailers, food tech entrepreneurs and more – we forge strategic partnerships on behalf of our clients and build creative programming with the goal of elevating, expanding and reinventing brand reach, business channels and customer experiences. Strategic Partnerships Culinary Activations Experience Design Event Management https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/6038f36629f3e8586a26c535/1614554627828/IMG_0879.jpg Butter and Egg Road New Product Proposition Working with a global CPG brand, we built a custom council of emerging industry leaders to identify key growth opportunities and developed strategic recommendations for a new product and innovation framework. https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/603a48ccd432a3307f261b33/1614554629147/Starwood_StRegis-3199.jpg Butter and Egg Road Experience Design Partnering with a luxury hotel brand, we custom designed a signature event that offered the client an operational framework and strategic partnerships to repurpose as a new branded experience for corporate event sales. https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/603a489bfe1d40450ffc17b4/1614894380215/AA0_7143-Edit.jpg Butter and Egg Road F&B Strategy After conducting an F&B Business Audit and identifying an unmet customer need, we built and executed a new service model strategy that introduced a new menu offering and branded customer experience. https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/603a48eed5c9360a3626a80e/1614554591459/Boba.jpg Butter and Egg Road Strategic Partnerships As a way of activating underleveraged real estate for a movie theater client, we brokered a strategic partnership with a national café brand to create a new retail experience, building a new revenue channel, optimizing a service model and attracting new customers. https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/6032a39ac0b3b22cdba93758/1613931426933/Nielsen_logo.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/6032a36a3b981c77c83b95af/1613931378507/Hilton+Logo_Black_HR.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/603287aaf5472a1e602cf446/1613924271861/Smiith-300x198.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/6032a3a97806406cda6fe43e/1613931439542/st_regis.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/603286339b36975a8adc0201/1613923901672/Kitchenaid_logo.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/6032a3ba89cb75587272e569/1613931461007/W_Hotels_Logo.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/603287ec940d67348ca4f690/1613924339155/Pernod-Ricard-Logo.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/603287989b36975a8adc1f81/1613924256607/onefinestay.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/603288c05c07095e99f259f3/1613924556563/Johnson_and_Johnson_logo.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/6032a344e9e4fb27eab7b641/1613931346088/Westin.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/603288366230de761c9cfea3/1613924416682/Indiana_Pacers.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/6032a3590b2772069e530abf/1613931362985/The_Westfield_Group_logo.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/6032882a7738592b37aa5da7/1613924399346/Aramark_logo.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/60328803c95f6a31e4e37892/1613924367692/CF_final_logo_HRZ.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/603288ee89cb75587270c158/1613924596488/Arclight-Logo.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/6032881a2cfb6e5b1e4e5b81/1613924384763/logo.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/6032a32e9f7bfd565f6d59c7/1613931324390/Danone_dairy_logo.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/6032a37bf73a2518e094de1d/1613931393713/kpmg.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/603288adccc1ba138690b170/1613924534812/FINAL+PepsiCo12-alt-300.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/6032a3898a8e7b157b798125/1613931409371/hersheys-logo-png-transparent.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/603a6eed7b5a401e70ce3472/1614630096703/Ivy_10-21-1314417.jpg Butter and Egg Road - Ivy Ackerman Founder It began as all good stories do, in a restaurant in Paris. A solo evening in 2011, where dining at the bar morphed into a lively dinner party. First bar mates, once strangers, banded together. Then the manager joined, followed by the chef sending out off-menu dishes, the sommelier opening new bottles, and so on. Five hours later, as an epic multi-course feast came to a close, an unexpected feeling emerged: a profound sense of belonging attributed to what could only be regarded as a transformative experience. A food experience, that extending beyond food, had the power to break down barriers, broker new conversations and create a deeper connection to a place and its people. Drawing from this pivotal moment, in 2012, after years of working in performing arts management and entertainment sponsorships, Ivy launched Butter and Egg Road. At the time, a membership-based culinary events company, custom-designing experiences and activations for corporate clients and luxury brands, from Morgan Stanley to Alexander McQueen. In 2016, Ivy grew the NYC-based company into a culinary consultancy, and today, a boutique agency, working with global food & beverage, hospitality, real estate and sports & entertainment companies such as PepsiCo, W Hotels, Westfield and Pacers Sports & Entertainment, forging new ways to connect with food culture to drive new ideas, innovation and business. FAVORITE ROAD FOR A MOVEABLE FEAST In and around Doyers Street, NYC, with stops at Nom Wah Tea Parlor, Apotheke, Chinese Tuxedo and Chinatown Ice Cream Factory… popping in to Golden Diner not too far away for a tuna melt to-go. https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/6032a6a62cfb6e5b1e50d8bc/1614444969871/nico.jpg Butter and Egg Road Nico Fonseca Experience Design A visionary creative, building participatory, layered experiences and environments that focus on the senses and use food as a way to fully engage audiences. FAVORITE ROAD FOR A MOVEABLE FEAST St-Laurent Boulevard, Montreal, for its hodgepodge mix of restaurants and bars, with visits to My Canh, Majestique, Patati Patata, Lawrence and Caffè Italia. https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/6036ec793e12511ec0aaaf14/1614444961945/Ali.jpg Butter and Egg Road Ali Krupnik Event Management Experienced virtual & live event producer, project and campaign manager with 10+ years experience in building meaningful and memorable brand connections. FAVORITE ROAD FOR A MOVEABLE FEAST In and around Abbot Kinney Blvd, Los Angeles, strolling into Erewhon, Moon Juice and Butchers Daughter…essentially the LA wellness trifecta! https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/603a7980e6e7b15cb2ea090c/1614555134969/Christine.jpg Butter and Egg Road Christine Nebiar Retail & Placemaking Retail advisor and marketing + placemaking strategist, combining her 8+ years working in real estate development with her passion for branding. FAVORITE ROAD FOR A MOVEABLE FEAST In and around Canal Street, NYC, kicking things off at Mel's Bakery, followed by visits to Scarr’s, Dimes, Kiki’s, Cervo’s, with fun drinks at Clandestino or ForgetMeNot. https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/604654a61947a64a93619ecf/1615221955940/DSC_6446-2.jpg Butter and Egg Road Marissa Lippert Recipe & Menu Development Chef, nutritionist, and culinary-wellness entrepreneur, passionate about intentional food that supports a broader community of local purveyors and a regenerative ecosystem. FAVORITE ROAD FOR A MOVEABLE FEAST Columbia Road, London, with visits to the Columbia Road Flower Market, Marksman Public House, Campania, Brawn and finishing with a glass of natural wine at Sager + Wilde. https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/6032a4dce8886f045c23351f/1614444991200/Chloe.jpg Butter and Egg Road Chloe Vichot Sustainability Founding one of the most sustainable restaurants in NYC in 2016, Ancolie, and co-founding Fresh Bowl in 2018, the first plastic-free vending machine, a seasoned F&B entrepreneur passionate about building a more sustainable culinary ecosystem that supports reusable packaging and repurposing food waste. FAVORITE ROAD FOR A MOVEABLE FEAST Rue de la Soif (The “Thirst” Road), Val d’Isere, France, where everything is delicious, but most specially at La Baraque, Restaurant La Luge and Cocorico. https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/6032a6f9bd582f47017eeadd/1614555113314/Rachel.jpg Butter and Egg Road Rachel Waynberg Market Trends And Insights Culinary trends and consumer insight expert, building scalable menu, meal and product innovation & strategy, for in the home, restaurants and beyond. FAVORITE ROAD FOR A MOVEABLE FEAST Rothschild Blvd, Tel Aviv, Israel, a very long street that runs through the city with can’t miss stops at Milgo & Milbar and Buxa…with a nightcap at the Montefiore Hotel lobby bar. https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/6032a48cedafab5cc395316a/1615221951896/Alexis+Halejian+Portrait.jpg Butter and Egg Road Alexis Halejian Integrative Marketing F&B marketing strategist with 12+ years experience in the hospitality industry on both coasts with a focus on digital, business development and culinary talent relations. FAVORITE ROAD FOR A MOVEABLE FEAST N Figueroa Street, Highland Park, Los Angeles, hitting up Mikkeller Beer in the unofficial back bar tasting room of Highland Park Wines, Hippo, Gold Bar, Good Housekeeping and grabbing a Triple Beam pizza to-go for tomorrow. https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/60425fe5b169d73e81c0d540/1614962666567/LookLook+new+logo.png Butter and Egg Road https://static1.squarespace.com/static/602c38607840e55ab9bb63c6/t/603a70466607da3e67599c21/1614521524192/Drexel+Food+Lab+Logo.png Butter and Egg Road